Spotify depends on the large labels for many of its music. A successful artist capabilities available in the market as a brand and, as such, they may derive earnings from many other streams, corresponding to merchandise , personal endorsements, appearances (without performing) at events or Web-based services 35 These are typically overseen by the artist’s manager and take the form of relationships between the artist and companies focusing on these merchandise. The Lagos workforce, covering Nigeria, Ghana and Gambia, has already signed artists together with Ghana’s Stonebwoy, Mr Eazi (Nigeria) and Tekno, the Nigerian singer has been signed in partnership with Island Information within the UK. The team may also handle…